{"id":15502,"date":"2025-04-08T10:13:42","date_gmt":"2025-04-08T10:13:42","guid":{"rendered":"https:\/\/agrierp.com\/blog\/?p=15502"},"modified":"2025-04-08T11:09:11","modified_gmt":"2025-04-08T11:09:11","slug":"agtalks-by-agrierp-innovation-in-agriculture","status":"publish","type":"post","link":"https:\/\/agrierp.com\/blog\/agtalks-by-agrierp-innovation-in-agriculture\/","title":{"rendered":"AgTalks by AgriERP: Innovation in Agriculture with Clayton Lind"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15502\" class=\"elementor elementor-15502\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dc4750d e-flex e-con-boxed e-con e-parent\" data-id=\"dc4750d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c83533f elementor-widget elementor-widget-text-editor\" data-id=\"c83533f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Starting off his journey on the West Coast, Clayton Lind didn\u2019t grow up on a farm but his path into agriculture was anything but conventional. After relocating to Iowa in 2020 during the pandemic, he began working directly in the fields, gaining firsthand experience of how essential the food system is to everyday life.<\/span><\/p><p><span style=\"font-weight: 400;\">With a growing passion for storytelling and business, Clayton launched Atlas Media Group. A digital marketing agency dedicated solely to agriculture. From social media and video production to influencer campaigns, Atlas Media helps ag brands better connect with the next generation and modernize their message.<\/span><\/p><p><span style=\"font-weight: 400;\">Today, Clayton leverages his unique blend of field experience and marketing expertise to bridge the gap between traditional ag and innovative communication. As the Founder and CEO of Atlas Media Group, he focuses on elevating the industry&#8217;s voice through creative, forward-thinking strategies.<\/span><\/p><p><span style=\"font-weight: 400;\">With his deep understanding of both agriculture and digital marketing, he shared grounded, experience-driven insights on AgTech, the evolution of ag marketing, and what it will take to truly move the industry forward. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-244e866 e-flex e-con-boxed e-con e-parent\" data-id=\"244e866\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2278519 elementor-widget elementor-widget-text-editor\" data-id=\"2278519\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Bakhtiar: What inspired you to start Atlas Media Group?<\/h3><p><strong>Clayton Lind:<\/strong> I used to farm. Moving to Iowa flipped my world. I realized how critical agriculture is and how bad the industry has been at marketing itself. If I wanted to stay in the industry long term, I knew I couldn\u2019t just work as a farmhand. I had to do something more.<\/p><p>So I started Atlas Media Group. We work exclusively with ag companies. no exceptions. We do social, video, and influencer marketing. all geared toward younger generations in agriculture. The whole purpose is to share Ag\u2019s story and build a team that\u2019s passionate about doing it right.<\/p><h3>Bakhtiar: What were the biggest challenges breaking into the ag space?<\/h3><p><strong>Clayton Lind:<\/strong> It\u2019s hard to get into ag because there\u2019s so much to learn. the terminology, the complexity. You can\u2019t just walk in and get it all. You\u2019re not going to build a rocket on day one. Farming is very much the same way. Even now, I feel like I know less every day because I keep discovering how much more there is.<\/p><p>But the biggest hurdle? Trust. This is a legacy-driven industry. You\u2019ve got companies that have existed for generations. If you&#8217;re new, you need to show you&#8217;re in it for the long haul not just chasing a quick win.<\/p><h3>Bakhtiar: What are the biggest challenges AgTech companies face going to market?<\/h3><p><strong>Clayton Lind:<\/strong> The challenge is that Ag is not one big group. It&#8217;s thousands of niche groups with unique needs. AgTech companies try to build something big and broad but that doesn\u2019t work. To succeed, you have to narrow in, serve a specific group, and grow from there.<\/p><p>A lot of companies spend their budget marketing to everyone when they should\u2019ve focused on a small group of power users first. If you don\u2019t survive long enough to reach scale, none of it matters.<\/p><h3>Bakhtiar: What trends or shifts are you seeing for 2025?<\/h3><p><strong>Clayton Lind:<\/strong> The biggest challenge? Talent. We\u2019re running out of young people who want to work in this industry. Unless ag companies get more competitive with pay or benefits, they\u2019ll struggle to attract the next generation.<\/p><p>We\u2019re also in a market downturn, so hiring is already slow. That makes this year a tough one and it\u2019s pushing even more people away from the industry.<\/p><h3>Bakhtiar: Talk about AgTech adoption. Is the industry moving forward?<\/h3><p><strong>Clayton Lind:<\/strong> There\u2019s progress, but AgTech is still expensive and too complex for wide adoption. Farmers aren\u2019t against tech they just don\u2019t want to gamble on something that might not be around in two years. If you&#8217;re going to ask a farmer to spend $10,000 on software, you better prove it\u2019s worth every penny and that you&#8217;ll still be around next season.<\/p><p>Right now, there\u2019s no \u201ciPhone of AgTech.\u201d Ag is too complicated for a one-size-fits-all solution. It\u2019s going to take time. and better focus for these products to gain real traction.<\/p><h3>Bakhtiar: Where do you see the biggest potential in AgTech?<\/h3><p><strong>Clayton Lind:<\/strong> Forget the buzzwords. The biggest opportunity is in data consolidation.<\/p><p>If someone can build a platform that pulls in all the farm data from machinery, financials, and software and makes it simple, that\u2019s going to win. Farmers want to open an app and see everything happening on their farm in real-time. That\u2019s the dream.<\/p><p>AI has potential, but most companies are just riding the trend. The real innovation lies in making data usable giving farmers real-time, decision-ready insights.<\/p><h3>Bakhtiar: What about marketing? Are ag companies changing their mindset?<\/h3><p><strong>Clayton Lind:<\/strong> When times are good, yes there\u2019s high demand. Last year was great for us. We offer something different and focused, and people respond to it.<\/p><p>But when markets dip, marketing budgets are the first to go. A lot of ag companies know they need social media, video, and PR\u00a0 but they still don\u2019t fully grasp how important it is. There\u2019s progress, but we\u2019re not quite at the stage where marketing is seen as essential yet.<\/p><h3>What\u2019s Next?<\/h3><p>What stood out most to you from this conversation? Drop your thoughts in the comments. we\u2019d love to hear from you.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n    <div class=\"xs_social_share_widget xs_share_url after_content \t\tmain_content  wslu-style-1 wslu-share-box-shaped wslu-fill-colored wslu-none wslu-share-horizontal wslu-theme-font-no wslu-main_content\">\n\n\t\t\n        <ul>\n\t\t\t        <\/ul>\n    <\/div> \n","protected":false},"excerpt":{"rendered":"<p>Starting off his journey on the West Coast, Clayton Lind didn\u2019t grow up on a farm but his path into agriculture was anything but conventional. After relocating to Iowa in 2020 during the pandemic, he began working directly in the fields, gaining firsthand experience of how essential the food system is to everyday life. With [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":17521,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[81],"tags":[],"class_list":["post-15502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AgTalks by AgriERP: Innovation in Agriculture with Clayton Lind<\/title>\n<meta name=\"description\" content=\"Explore expert insights from Clayton Lind, founder of Atlas Media Group, on the future of AgTech, data consolidation, emerging marketing trends, and the challenges shaping modern agriculture.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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